Dar es salaam, Tanzania – December, 2025
Samora Ventures, a tech driven food and agriculture company connecting farmers to restaurants across Tanzania and Zanzibar, has received impact linked funding to strengthen its operations, deepen its employer and suppliers impact efforts, advance financial inclusion and youth employment.
Samora serves as a critical and efficient market link, aggregating, processing and distributing food for both restaurants and farmers. The company is formalizing the agriculture supply chain (farmers and aggregators), by providing market access, predictable demand, professionalism, consistent payment terms and technical assistance and upskilling. Restaurants benefit from reliable and excellent service, one stop shop experience of standardized quality, and flexible payment options (short term credit)
As part of its integrated food supply ecosystem, Samora Ventures operates under a brand known as Prime Choice, a premium meat company based in Dar es Salaam. Prime Choice is recognized for delivering high-quality, fresh meat products through a fully controlled farm-to-table model. With livestock raised on its own farms, Prime Choice ensures strict quality assurance across sustainable farming, processing, and packaging, guaranteeing safety, taste, and nutritional value. The brand offers a diverse range of fresh cuts, processed meats, and specialty products tailored to households, restaurants, and events.
Within its workforce Samora focuses on building inclusivity by creating high-quality employment and investing heavily in technical and professional development. Employees receive an across-the-board training in areas such as communications, client management, digital tools and food processing. Beyond its internal efforts, Samora Foods supports its agricultural partners by facilitating access to financial services, promote record keeping, and provide offtake guarantee by ensuring consistent demand by reducing market uncertainties.
This investment will enable Samora Ventures to strengthen its impactful initiatives, significantly expanding its farmers’ network. The expansion will focus on creating economic opportunities especially for women and youth across multiple regions in Tanzania and Zanzibar thereby building a more inclusive, professional and resilient agricultural sector.
Through our partnership with SEAF, Samora is positioned to accelerate its mission of transforming youth unemployment while driving the formalization and long-term growth of the agricultural sector. – Managing Director, Samora Ventures
‘’Samora Foods is formalizing how food moves from farm to market in Tanzania. By giving farmers reliable demand, building skills, and creating quality jobs, especially for women and youth. Samora is also strengthening livelihoods while building a more resilient and professional food system. This funding supports both scale and lasting impact.” – Ezra Musoke, SEAF Tanzania
Media Contacts:
For more information on this release, contact: Irene Lyamuya | ilyamuya@ceed-tanzania.org
For more information on Daraja Impact, contact: Ezra Musoke | emusoke@seaf.com
About Daraja Impact:
Daraja Impact is a 5-year project that seeks to support enterprises by providing capital and technical assistance to advance inclusion and empowerment for women and youth in Tanzania. The project is funded by the Swiss Agency for Development and Cooperation (“SDC”) through the Embassy of Switzerland in Tanzania and implemented by SEAF, a global impact organization, in partnership with AlphaMundi Foundation.
About SEAF:
SEAF is a global impact organization dedicated to improving lives and communities through entrepreneurship and small businesses. We invest in debt and equity capital and provide advisory and mentorship to support SMEs in underserved markets, creating jobs and building sustainable communities. Since 1989, SEAF has made more than 433 investments across 46 funds in over 31 countries globally.
About Alpha Mundi Foundation:
AlphaMundi Foundation (AMF) is a US not-for-profit 501(C)(3), with a Kenyan branch based out of Nairobi. AMF provides blended finance products (technical assistance, returnable grants, concessional loans, first loss guarantees, etc.) to scale small and medium-sized businesses operating in Africa and Latin America. AMF supports these companies to incorporate gender- and climate-smart operations that create financial returns and positive social and environmental outcomes.
